Manila’s stylish set will surely love the luxurious basics from this clothing label.
Singaporean brand Beyond the Vines (BTV) recently opened its very first store in Manila. The owners flew in the country to grace the ribbon-cutting ceremony. Local celebrities and select guests were also present to view the maiden collection. Unsurprisingly, most of the clothes were sold out by the end of day.
Function and Fashion
For married couple Daniel Chew and Rebecca Ting, leaving their corporate jobs to start their own clothing company was the best decision they’ve made. Daniel holds the financial reins while Rebecca oversees the brand’s aesthetics. “We wanted to create an apparel line that is classic, timeless and functional. ” Rebecca shared. “Vine is an informal word for clothes. We named our brand Beyond the Vines because we want to go beyond just selling garments. From the choice of fabrics, the feel of the material, the way our clothes complement the form of a woman, and most especially our incomparable customer service – everything comes to play in giving our clients the utmost in shopping experience,” added Daniel.
The initial collection includes wardrobe staples like tops, shift and shirt dresses, skirts and maxis. Inspired by the couple’s love for architecture, a seamless symmetry of clean lines, basic cuts and understated elegance is evident in each piece. The subdued colors such as white, grey, and pale blue of the current set echo the sophistication and quiet ease of the label. According to lead designer Johanna Lau, “We are not a super trendy brand. Our clothes are not limited to a season. They can be paired with a client’s existing wardrobe, worn from day to night, are appropriate for the office and even for after work hours. Our clients love to take us in their travels! We use premium cotton, jersey, linen and suede so the clothes do not wrinkle easily.”
At the private launch, guests had fun playing dress-up. The pleasure was in choosing pieces to mix and match. Some opted for color block dresses while others reached for single hued maxis. The more adventurous put their fashion savvy to work and created looks fit for the runway. A flurry of excitement permeated the air as enthusiastic shoppers selected from the racks and made their way to the dressing rooms.
But beyond the fresh fashion drops, it is noteworthy that the business is socially and environmentally responsible.
True enough, once the ladies were garbed in their BTV outfits, they exuded confidence and bliss even. One customer commented, “The fabric feels so cool and luxurious. I love that it’s breathable yet the fit is superb.” Another quipped, “I can’t make up my mind which one to get. I guess I just have to treat myself to all these!”
A Dynamic and Socially Responsible Enterprise
Customers should expect to find new designs every month in addition to the staples. But beyond the fresh fashion drops, it is noteworthy that the business is socially and environmentally responsible. The BTV team made sure that all packaging and labels are biodegradable. Stringent checks are also in place to guarantee that their Chinese manufacturers observe fair labor practice so dressmakers work in a clean and safe environment.
Look no further for stylish investment pieces. Visit Beyond the Vines, the consummate purveyor of sophisticated and classic clothes, at the mid-level 2/3, East Wing of Shangri-la Plaza Mall.
With a pocketful of glitter,