“People will stare. Make it worth their while.” – Harry Winston
I was trying on the third outfit I had chosen from the racks when owner Tessa Nieto Villalon arrived for the shoot and interview. Earlier I had asked the shopgirl to ring up a striped ensemble and a printed shift dress. Cajoled into trying the latter by a friend who had accompanied me that day, I finally gave in. “Voila!” — that, too had to go inside the hot pink Florence Fling shopping bag. This brand keeps on converting my print-averse, stripes addict, I-only-wear- black-blue-white-grey-and sometimes-red self into a happy, feminine, I-could-wear-certain-prints kinda girl.
Florence Fling just opened it’s first stand alone store some two weeks ago on the 2nd Level, Bldg A, SM Megamall. The shop’s interiors are inspired by modern European boutiques. Customers are greeted with feel-good scribbles on both the floor and walls. The dressing rooms, on the other hand, are an ode to Havana. Colorful macaws, a giant pineapple and green ferns adorn the three cubicles respectively. One of the mirrors even tells you to “Go ahead gorgeous… spoil yourself!”. Now how can you resist purchasing whatever it is you’re trying on? To complete the shopping experience, two comfortable pink couches line up both sides of the shop which provide respite for your companions while you do some retail therapy.
Florence Fling’s latest collection is fun, feminine and for all seasons. “The seasons don’t dictate my designs. I want women to be able to wear my clothes all year round, “ says Tessa. “Any time you visit the store, you’ll find our basics (easy everyday wear), workwear, casual chic (party dresses) and formal wear. This is an exciting time for the brand as we are continually offering new designs and producing them only in limited numbers.”
The BQP’s Top Picks
I absolutely love this jersey striped top (Denisa P1299) in blue and cream. Pair it with white shorts, dark denim jeans or go all the way nautical and wear the striped skirt (Maeko pencil skirt with slit – P1999) too. Three looks with one top equals versatility and value for money.
Fresh, fun and flirty. Get ready to sizzle in the Benita top (P1399). This cropped top with peek-a-boo back is perfect for casual days. Wear it with skinny jeans and gold accessories.
At first, I found the circles on this dress a tad bold. You’ll never really know if a dress will look good on you until you try it on. This number is now in my closet.
This two piece crepe dress (Dakota cocktail dress P3199) is cut in a sleek , figure enhancing silhouette. Little details like the soft gathering of the fabric on the front of the skirt and the loose knot on the top make the ensemble interesting. The top and skirt can be worn together (as shown) and can be matched with other pieces as well to create different looks.
What’s next for the brand? Women from the South should get excited as Tessa might open a boutique in our place really soon! For these and other fresh picks from The Florence Fling, you may visit the brand’s Facebook Page which has links to their online store.