Eyes Wide Open
I can tell it’s a good product when my children can’t stop tinkering with it. And that’s exactly what happened when I sat down for an interview with Joyce Reyes. As soon as she pulled out her SMIGGLE goodies from big white paper bags , the smiles on the kids’ faces grew bigger and bigger. My son M and daughter R had their pupils dilated as their mouths formed the word “WOW!”
M picks up a green hard case speaker and says “This is sooo cool!” Four year old R, on the other hand, starts to take off the caps of the colorful markers. “Kids, please put those down,” I say. “Don’t worry. It’s perfectly fine! The products are really designed for children to explore, poke, prod and play with. That’s why everybody loves SMIGGLE,” Joyce laughingly assures.
SMIGGLE was born in South Yarra, Melbourne, Australia in 2003. It’s colorful, fun and fashion forward stationery was an instant hit! Today, it has 100 fun stores Down Under. The brand has gone international too, opening stores in New Zealand (2008), Singapore(2011) and London (2013). It was in Sydney where Joyce and her daughter Gabey discovered SMIGGLE. They found themselves going back and back again to look at the quirky, innovative products. “I guess you can call us die-hard Smigglers! We just kept on coming back to the stores and really liked the products. So when my daughter asked me if we could bring the SMIGGLE brand to the Philippines , I said –Why not?”
What Happens When a Smile Meets a Giggle?
I won’t deny it! Even as I was gently reprimanding the kids, I too was smitten! Just look at these adorable thingamajigs!
Hard Top Bubble Pencil Cases
Character Strap Lunchboxes
Bestseller and The BQP’s top pick are these multi-colored speaker cases. My boy absolutely loves his black SMIIGGLE portable speaker!
It’s in the bag!
I’m sure you want to get your hands on these fab delights! You’ll be glad to know that the SMIGGLE pop-up store will soon open! For now, you can visit @smigglelovesph on IG and the brand’s Facebook account for more products. For orders , please viber 0917 5958658. Gabey and her Mom will also take part in the Kiddo Preneur Bazaar which is happening this Saturday, May 30 at the East Atrium of Shangrila Mall from 9am to 6pm. Birthday girl Gabey Reyes will donate part of the proceeds to Bantay Bata.