Eyes Wide Open
I can tell it’s a good product when my children can’t stop tinkering with it.   And that’s exactly what happened when I sat down for an interview with Joyce Reyes.  As soon as she  pulled out her SMIGGLE goodies from big white paper bags , the smiles on the kids’ faces grew bigger and bigger.  My son M and daughter R had their pupils dilated as their mouths formed the word “WOW!”
M picks up a green hard case speaker and says “This is sooo cool!”  Four year old R, on the other hand,  starts to take off the caps of the colorful markers.  “Kids, please put those down,”  I say.   “Don’t worry.  It’s perfectly fine!  The products are really designed for children to explore, poke, prod and play with.  That’s why everybody loves SMIGGLE,”  Joyce laughingly assures.


SMIGGLE was born in South Yarra, Melbourne, Australia in 2003.  It’s colorful, fun and fashion forward stationery was an instant hit!  Today, it has 100 fun stores Down Under. The brand has gone international too, opening  stores in New Zealand (2008), Singapore(2011) and London (2013).  It was in Sydney where Joyce and her daughter Gabey discovered SMIGGLE.  They found themselves going back and back again to look at the quirky, innovative products. “I guess you can call us die-hard Smigglers! We just kept on coming back to the stores and really liked the products.  So when my daughter asked me if we could bring the  SMIGGLE brand  to the Philippines , I said –Why not?”

What Happens When a Smile Meets a Giggle?
I won’t deny it! Even as I was gently reprimanding the kids, I too was smitten!  Just look at these adorable thingamajigs!
Hard Top Bubble Pencil Cases

Top : Zip Hard Top Pencil Case P850, in green, black,purple,pink and teal Bottom: Bloom Hardtop Pencil Case P915, in blue, pink. purple and teal


HardTop Gift Pack (P1985) includes a notepad, scented and bendable pencils, colored pens and a ruler.  All the girls would love to own one!

Character Strap Lunchboxes

These cute character lunchboxes (P1330)  are made of polyester with two layers of insulated storage, removable carry strap, convenient handle, bottle compartment and double zip openings.

Speaker Cases
Bestseller and The BQP’s top pick are these multi-colored speaker cases.  My boy absolutely loves his black SMIIGGLE portable speaker!

Plug in your cellphone to the speaker (P1185) and listen to your favorite music or watch a movie. Soft touch zip up and embossed graphic designs. Does not include 3AAA batteries BUT guarantees a whole lot of F-U-N!!!

It’s in the bag!

The Lucy Satchel Bag (P1920 ) comes with interchangeable backpack and shoulder straps. It has an inner front pocket, magnetic closures and an ID card.


The BQP is loving these delightful bags too! Will get the pink Go-Girl Backpack (P1920) with ice cream print for my little girl. Satchel Messenger bags in polka dot prints (P1690).

I’m sure you want to get your hands on these  fab delights!  You’ll be glad to know that the SMIGGLE pop-up store will soon open!  For now,  you can visit @smigglelovesph on IG and the brand’s Facebook account for more products.  For orders , please viber 0917 5958658. Gabey and her Mom will also take part in the Kiddo Preneur Bazaar which is happening this Saturday, May 30 at the East Atrium of Shangrila Mall from 9am to 6pm.  Birthday girl Gabey Reyes will donate part of the proceeds to Bantay Bata.

The Reyes kids are all SMIGGLERS!



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  1. The girls in my daughter’s school are all fans of Smiggles! They will be happy to know Smiggles is already available here!

  2. Smiggle giggle wiggle snuggles! Oooh! What delight for young children. Kendra will surely love these. I bet she won’t stop until she gets one (at least).

  3. Smiggle is the kind of stuff kids will look back on with fond, colorful memories when they grow up. And it is the kind of stuff that makes adults like me feel young again! I want Smiggle!

  4. I love everything about Smiggle! Such an eye candy! My daughter would love the Lucy Satchel bag! 🙂

  5. Smiggle is the ideal bag for the kids, the design is very unique, colorful and the quality is durable. I like the Character Strap Lunchboxes for my son this coming school days..,

  6. I’m in the 3rd Grade and I love Smiggle!!! I wish I have a nice Smiggle Pencil case for this school year!!! it’ll be soo perfect!

  7. My daughter is going to school for the first time this June. I am so very excited for her and at the same time nervous on how she’d be able to blend in. I am so happy to have bumped into this article today since I am looking for a few more pink and adorable stuff to become a part of her milestone. I am also smitten by Smiggle! I can already imagine the look on my little girl’s face when she sees that pink cat lunchbox! Pink and cats are her kryptonite!

  8. I can picture my son’s face if he own that robot lunch box, wiith it’s fun colors and beautiful design, it will surely makes him smile and giggle with delight!

  9. Every kid can’t resist Smiggle if they see it ,the colors are so eye catching and adorable! My baby bella is a fist time Schooler ,she would be more excited to go to school if she had the owl lunchboxes!

  10. OMG so cute,Ang Sarap maging bata,lalo na kung ganito kaganda mga gamit mo for sure araw araw gaganahan kang pumasok sa eskwela.pero ngayon excited parin para naman sa anak ko,Im sure magugustuhan niya lahat ng ito and the best is yung Character Strap Lunchboxes super cute like my son,bagay na bagay sila magkasam:-)

  11. Hi,
    May I know where I can buy Smiggle products here in the Philippines? Will appreciate it very much. Thank you.

    1. Sorry, I do not sell anything. Please check the end of the blog for the contact number of the vendor. Thanks!

  12. Pls make a smiggle store in the philippines i always wanted to buy a pencil case in the store pls my classmates also wants maybe they are about 23 who wants

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