“Playing dress-up starts at age five and never really ends.” –KATE SPADE
I never took Kate for a late bloomer. My daughter started picking her clothes at two years old and I’m quite positive my genes had everything to do with that! As women, we just have an instinct about what looks good on us.
I prefer simple pieces, basic colors and classic cuts. I’m afraid of prints and tints that don’t belong to my personal color wheel – black, blue and grey. Well, there’s the occasional red and purple but that’s as far as my comfort zone can stretch. So when I went to The Florence Fling (FF) store inside THE RAMP at Crossings Mall, I had to step back to take in the rainbow colors that were in full display. I was quite surprised to be drawn to a ballerina dress which had a snake print done in an orange-pink hue and was paired with black fabric on the side. How pretty! Hmmm… it hasn’t been five minutes yet and already I’m a convert!
A few minutes later, owner Tessa Nieto- Villalon arrived. The former model turned entrepreneur told me that it was her stay in Florence, Italy (where she studied Fashion Merchandising and Management in Polimoda) that inspired the name and the look of her clothing line. “The brand is colorful, feminine and has a classic silhouette, ” she enthused. “I like making clothes that flatter a woman’s body. Aside from the monochromatic dresses, I also like to play with patterns as shown in my geometric designs. I source fabrics from the US, Japan and Korea,” Tessa added.
GET THE LOOK
One of FF’s staples,the JUANA dress ,has been rendered in bright colors this season.
CORINA Ballerina (PHP2950)
In Full Bloom
LUNA in Floral Paradise (Php2995)
DIANNE Jersey Wrap Dress (Php2795)
PAPILLON dress in Garden Print (2750)
Glam Girl (Cocktail Dresses and Gowns)
COCO Gown (Php4250)
CLAUDIA Draped Jersey Gown (Php4150)
RIA Multi-Way Chiffon Dress (Php3250)
JUSTINA (PHP4250), SYDNEY (PHP2995) and LUCINDA (PHP2995)
The Essential Black Dress
SIMONE (Php2795) and MARTINA (Php 3950)
Your favorite personalities are fans of Florence Fling!
I’m sure this post affected you like a happy pill! The good news is that FF will soon make shopping easier for everyone. A website for the clothing line is now in the works so ordering your favorite dress will be a breeze. Presently, the brand has a Facebook page that has daily updates on its merchandise. Tessa is also currently working on her holiday collection so that’s something we should all watch out for.
Ladies, I know you’ll want to check out the BQP’s latest fab finds. So what are you waiting for? Head on to Glorietta, Crossings or Trinoma and get caught up in the FLORENCE FLING!