“Playing dress-up starts at age five and never really ends.” –KATE SPADE
I  never took Kate for a  late bloomer.  My daughter started picking her clothes at two years old and I’m quite positive my genes had everything to do with that!   As women, we just have an instinct about what looks good on us.
I prefer simple pieces, basic colors and classic cuts.  I’m afraid of prints and tints that don’t belong to my  personal color wheel – black, blue and grey.   Well,  there’s the occasional red and purple but that’s as far as my comfort zone can stretch.  So when I went to The Florence Fling (FF) store inside THE RAMP at Crossings Mall,  I had to step back to take in the rainbow colors that were in full display.   I was quite surprised to be drawn to a ballerina dress which had a snake print done in an orange-pink hue and was paired with black fabric on the side.  How pretty! Hmmm… it hasn’t been five minutes yet and already I’m a convert!
A few minutes later, owner Tessa Nieto- Villalon  arrived.  The former model turned entrepreneur told me that  it was her stay in Florence, Italy (where she studied Fashion Merchandising and Management in Polimoda) that inspired the name and the look of her clothing line.  “The brand is colorful, feminine and has a classic silhouette, ” she enthused.  “I like making clothes that flatter a woman’s body.  Aside from the monochromatic dresses, I also like to play with patterns as shown in my geometric designs.   I source fabrics from the US, Japan and Korea,” Tessa added.
The Ballerina
One of FF’s staples,the JUANA dress ,has been rendered in bright colors this season.

Candy-colored choices! Retails at PHP2995.

L-R: 1. Love, love, love this dress (in stretchable cotton)! 2. Tessa wears her creation. How fab are the side pockets?! 3. A black belt amps the look of this red-orange JUANA dress.

CORINA Ballerina (PHP2950)

GOTTA HAVE THIS! Stripes with a feminine flair.

In Full Bloom
LUNA in Floral Paradise (Php2995)

The seemingly watercolor print on this dress is lovely! It comes with a belt to cinch the waist.

DIANNE Jersey Wrap Dress (Php2795)

This striped dress with floral trimmings and belt is a perfect outfit for day or nighttime.

PAPILLON dress in Garden Print (2750)

Tessa chose this floral dress from among her current collection as the one that best represents her as a designer. “It’s a well-structured dress with a beautiful print.”

Glam Girl (Cocktail Dresses and Gowns)


NINA (Php4150)

You can wear this two ways – with the cover or without. A definite head-turner!

COCO Gown (Php4250)

Elegant with a sexy twist.

CLAUDIA Draped Jersey Gown (Php4150)

This gown certainly flatters the figure.

RIA Multi-Way Chiffon Dress (Php3250)

Four dresses for the price of one! Another must-have for the serious fashionista.

Bold Cuts

Dare to be different. I love the color combination of the JUSTINA long dress.

The Essential Black Dress
SIMONE (Php2795)  and MARTINA  (Php 3950)

My style bible preaches black.

Celebrity Picks
Your favorite personalities are fans of Florence Fling!

L-R: Gretchen wears the ALBERTA dress in red 2. Cheska in a printed SKY Gown 3. Alice beams in her yellow JUANA dress and 4. JODI in a dainty GWYNETH dress

I’m sure this post affected you like a happy pill!  The good news is that FF will soon make shopping easier for everyone.  A  website  for the clothing line is now in the works so ordering your favorite dress will be a breeze.   Presently, the brand has a Facebook page that has daily updates on its merchandise.  Tessa is also currently working on her holiday collection so that’s something we should all watch out for.
Ladies, I know you’ll want to check out the BQP’s latest fab finds. So what are you waiting for?  Head on to Glorietta, Crossings or Trinoma and get caught up in the FLORENCE FLING!
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  1. I got caught up in this fashion post, BQP. Fabulous dresses! 🙂 Super nice pictures. I love it 🙂

  2. I tooka second look at all the FAB dresses 🙂 I like The Essential Black Dress and also The Claudia Draped Jersey Gown but I think I need to go to Belo first and lose 20 pounds for me to be able to wear that 🙂
    To sum it up all the dresses are eye cathing that’s why I said ” I love it” 🙂 Another FAB post BQP !

    1. Thanks for the comment Annette! Same here, I need to lose weight! But they carry sizes from 34 – 42. 🙂

  3. Suuuuper love Syndney, Lucinda and Corina ballerina. 🙂 Awesome + Fab post!! 😉 Thanks for sharing BQP! 😉 ☆☆☆

  4. I agree with you BQP. I bought the Claudia draped gown in beige color last December. Was happy with the fit and a lot of my friends liked the design. Little did they know that I got it for a reasonable price. Can’t wait to have another event and will surely consider the Florence Fling rack for my next outfit.

    1. I saw that dress on you! Ala greek goddess! You can visit the Florence Fling before going to their stores so you know what to look for . 🙂

  5. Ooh la la! My daughters are drooling over the dresses. They are wishing they’re back in the Philippines to visit the store, try on lots of dresses and buy some (of course, not all!). Ha ha ha! Fabulous!

  6. Though i initially feel in love with the Gwyneth dress, I ended up buying the Lucinda dress at the Trinoma branch. Good thing they had my size. I love it, its got a really a figure-flattering design. Im so grateful for the black color in the sides of the dress. It camouflages my thighs. Ha! Thanks BQP! This shows how much I value your insights.

  7. I ❤ Florence Fling to the moon & back! Since its inception, ive been an avid fan! The dresses are reasonably priced given the quality of the material & each one is a timeless piece. Worthy of the investment! Corina ✔ Papillion ✔ Vanessa ✔ Spot on in your writeup BQP! You really engage me as your reader

  8. Alice Dixon looked young and dainty in that Purple/Lilac dress. I have that Claudia draped gown in the same color. Bought it to attend a wedding and didn’t know it was the same motif for the Entourage. But then they got me as proxy since the others didn’t make it in time.

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